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I think if Creative Time let me do a "dream project" this would be it. 48 hours of Sao Paolo. I would have black-out style drapes made for all of the ads in Times Square and they would be pre-positioned. Then one Friday afternoon, they would all get dropped. Times Square would remain blacked out (advertising wise) for 48 hours.
I wouldn't do it as a project to speak badly of the specific advertisers (Times Square is zoned as an "advertising district" and is unique in itself), but rather to see what exactly are we missing by seeing the ads and not the space between, behind and around them. I don't think we would see favelas or sweatshops, but we might see people and places that we hadn't noticed before.
A friend suggested that this project could be a massive tourist draw and a huge draw for residents, it could be a gates or waterfall type project! Wouldn't you love to see Times Square without ads, even if for just one moment?
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